2018 is just around the corner, and we are all busy evaluating our lives and how we want to change them in the coming year. The same applies to businesses and digital marketing plans– this is a great time to evaluate how well we have achieved our goals for 2017 and what we want to accomplish in the new year.
When evaluating your marketing goals for the past year, keep it simple. These six steps will help you quickly evaluate 2017:
- Check the response of sales
- Send out a questionnaire
- Monitor the progress towards strategic business goals
- Compare your marketing strategies with those of your competitors
- Evaluate the ROI (return on investment)
- Request a digital audit from us to help with your marketing plan for 2018
Once you have evaluated and then view your digital audit, you’ll have a good idea of what needs to change and what doesn’t. You are ready to set your marketing goals for 2018. Be SMART with your goals.
Remember to keep digital marketing trends in mind when setting your goals for 2018. At Reach256, we review digital marketing websites and articles daily, to make sure we know what is still working and what needs to change. We are ready to work with you on your digital marketing plan for 2018. Request your free digital audit today to get started.
